Group Growth Director at adi Group, Steve Appleton, recently brought sales teams from across the Group together for a Sales Excellence Workshop - a collaborative session designed to enhance how we understand client needs and deliver even stronger support across every division.

The workshop created space for teams to step back from day‑to‑day activity and focus on what matters most: building meaningful relationships, understanding the challenges our clients face, and shaping solutions that bring long‑term value. By bringing colleagues from every division into one room, the session deepened alignment and strengthened the connections that underpin our joined‑up approach to engineering and project delivery.

This session marks an important step in scaling our sales capability as we continue to grow across the UK. By investing in how we engage, qualify and support opportunities, we’re strengthening the foundations that allow us to deliver consistent, high‑quality service for every company we work with.

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